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Welcome to

Something Special from Wisconsin

Ingenuity – Pride – Tradition – Heritage – Diversity – Quality

About Us

Squeaky cheese curds, delectable craft brews, and grilling bratwursts may be what most people think of when thinking of Wisconsin made products, but that is only the beginning!

Since 1983, the Something Special from Wisconsin program has helped Wisconsin made products and businesses stand out above the rest. The program logo provides a quick and reliable way to identify genuine Wisconsin products and services at grocery stores, retail outlets, farmers' markets and restaurants throughout the state, and beyond! Any business, no matter how big or how small, may participate if at least 50 percent of the value of the product or service is attributable to Wisconsin ingredients, production, or processing activities.

From the bluffs of the Driftless Region, to the sandy beaches of Lake Michigan, to the forests of ‘Up North’ and everywhere in between, our members and their products help make Wisconsin truly Something Special.

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