Healthy Grown potatoes may look like other premium potatoes, but they are different. They're grown with fewer high-impact pesticides — and that difference is good for you and our environment.
In the beginning, our partners, including the World Wildlife Fund, had doubts. The idea was intriguing, but the group proposing it was Wisconsin potato farmers, who from the environmentalist perspective, were usually part of the problem, not the solution.
Still, the promise of a revolutionary large-scale agricultural practice that reduced the impact of pesticides on the environment was a powerful enticement. So the Wisconsin Potato & Vegetable Growers Association, WWF, and the University of Wisconsin set about inventing a new way of growing food.
Over the course of the next five years, methods for indexing and evaluating pesticide mammalian toxicity, as well as ecological and wildlife impact, were developed. New research from diverse sciences, including biology, entomology, plant pathology, and zoology were combined, and full-scale agricultural tests implemented.
Today, the first product of that effort is in stores throughout the nation – Wisconsin’s Healthy Grown potatoes. Protected Harvest, an independent oversight organization, has been established to certify farmers' strict adherence to reduced-pesticide, sustainable agriculture standards.
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